WordpressDesign2020

Industry Media

Redefining Industry Media's digital landscape with a journey towards crafting an engaging and vibrant online identity

A screenshot of the desktop and mobile versions on industry media

Highlights

  • Engaging Online Identity: Successfully established a strong, engaging online presence that reflects Industry Media's brand and creative ethos.
  • Dynamic Portfolio Display: Integrated a live Instagram feed, providing a dynamic platform for showcasing Industry Media's latest projects and initiatives.
  • Enhanced User Experience: Delivered a website optimized for multi-device responsiveness, ensuring a consistent and seamless user experience.
  • Increased Traffic & Engagement: The new website significantly boosted online visibility, drawing increased traffic and engaging a broader audience.
  • Strategic Content Showcase: Effectively highlighted Industry Media’s extensive creative portfolio, enhancing audience interaction and interest in their projects.
  • 73%Increase in website traffic
  • 44%Increase in mobile traffic
  • 38%Incrase in Instagram traffic
Please note: Statistics and data are subject to change and may differ from current figures.

The Problem

Industry Media was looking to forge a strong and engaging online identity that would effectively showcase their diverse array of creative projects. The central challenge lay in developing a digital platform that would not only highlight their extensive portfolio but also seamlessly integrate with their active Instagram feed, thereby fostering a dynamic and interactive user experience.

Objectives

  • Develop a user-friendly website highlighting Industry Media's portfolio
  • Incorporate an Instagram feed as the main feature for displaying recent projects
  • Create an engaging online presence that reflects Industry Media's brand and ethos
  • Optimize for multi-device responsiveness and consistency
A full page screenshot of Industry media homepage

My Role

In my capacity as a freelance project leader, I was responsible for crafting and executing a comprehensive digital strategy. This entailed the design and development of a Wordpress website that balanced aesthetic appeal with user-friendly functionality. A key aspect of my role involved ensuring the smooth integration of an Instagram feed, which would serve as a live window into Industry Media's latest projects and initiatives.

Strategy and Process

  • Conducted market research to understand the audience and industry trends, ensuring the website and branding reflect Industry Media's unique position in the creative sector.
  • Designed and developed a user-friendly, visually appealing Wordpress website that emphasizes Industry Media's portfolio, integrating the Instagram feed to highlight recent projects dynamically.
  • Optimized the website for responsiveness across all devices, ensuring a consistent and engaging user experience whether accessed via desktop, tablet, or mobile.
  • Applied SEO best practices to improve online visibility and attract a targeted audience, integrating a content strategy that emphasizes Industry Media’s innovative projects and industry insights.
Screenshot of Industry Media Services Gallery

The Results

The successful completion of this project significantly elevated Industry Media’s online presence. The newly developed website drew increased traffic and user engagement, providing an immersive and interactive platform that effectively showcased the breadth and creativity of Industry Media's portfolio. This project played a pivotal role in enhancing their online visibility and audience engagement.

A collection of custom icons for Industry Media